Boost sales and reduce costs by up to 70% in the telecommunications industry with near real-time triggering solutions.
Challenge:
Achieving rapid data analysis in the telecommunications industry with massive and complex data volumes.
In today’s competitive telecommunication landscape, AIS, a leading telecommunication operator in Thailand, decided that triggering real-time actions when customers meet specific criteria is essential—such as sending personalized SMS campaigns when a customer enters a department store or airport. However, with 45 million customers and millions of data records generated every second from cell sites, processing this data efficiently has become both challenging and cost-intensive.
Blendata in Action:
Near Real-Time data analysis with Blendata Enterprise to enhance campaign efficiency and reduce costs.
By implementing Blendata Enterprise, AIS gains a cost-effective platform for triggering analytics-driven campaigns in near real-time—based on any configured criteria. This unlocks the ability to improve customer experiences while optimizing resource usage and cost.
Results Achieved:
Real-time insights at scale with faster execution and lower costs
Blendata reduced campaign execution time from several minutes to just 5-10 seconds, enabling truly real-time customer engagement. The system handles up to 1 million events per second for 45 million users. Server usage was cut from 25 to 7, reducing operational costs by 70%. This transformation led to faster campaign delivery, improved customer satisfaction, and stronger long-term loyalty.
Customers Success
